Brand Pillars 
We Keep the Environment Authentic

As the nation’s first destination ski resort, we have a rich history. Take some time to learn about how the chairlift was invented, the origins of the names of some of our ski runs, or even the history of the Wood River Valley. The more you learn the more you can share with our guests, and the more everyone will feel connected to the community.
Our heritage and traditions give us a solid foundation to stand on to embrace our future.